Day to Day Account Leadership
We work closely with our clients through our professional account management structure. All of our clients are managed by an account executive to build up a deep understanding of account objectives and target audience understanding. With our clients engaging with several of our communication services, our account executives make sure that our communication services are integrated together.
Our account executives make sure that our initial marketing discovery reports are executed and also constantly reviewed to make sure that our marketing services are tailored to the different customer segments.
Our Proven Process
Our process matches our communications carefully to each customers individual buying cycles to deliver the most effective results. We use the latest digital analytics and partner technology to interpret the customer behaviour data to the very highest levels, we take data and it’s credibility to new levels to make sure our figures are tested and factual. This sounds obvious but we make sure the numbers are tested and we are all working from the right base line. This detailed analysis enables us to make sure we deliver the right communication services and targeting for our clients on a monthly basis. We often deploy tracking codes to our campaigns both for online and offline communications. Our process is based on our desire to deliver exceptional results for our clients based on a strong performance culture in our agency.
What do we mean?
Every customer is at a different stage and have different individual buyer behaviours which need to be carefully analysed to deliver the best return on our marketing strategies. We therefore spend time as an agency understanding the existing data, we often start with looking at the digital analytics in great detail to begin to understand the conversion rates and user experience. We then pull together industry knowledge and market research to make sure we have a comprehensive report to make the right suggestions for our clients. So often we find that money is being allocated to the wrong areas as customer behaviour changes so quickly. As we work to a process our services are constantly checked and tested to make sure we are delivering. We often run A/B campaign testing to make sure we use the right campaign and targeting to deliver the best possible conversions for our clients.
Reporting
Each month our account executives produce a report on the sales and marketing services and their performance data. This insight forms the basis of our work and informs future strategies for our clients.
Value
Our clients value our desire to grow their businesses. We have received regular testimonials since our agency was founded in 2014 for our professional account management and desire to drive new business and brand awareness.
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Our process matches our communications carefully to each customers individual buying cycles to deliver the most effective results. We use the latest digital analytics and partner technology to interpret the customer behaviour data to the very highest levels, we take data and it’s credibility to new levels to make sure our figures are tested and factual. This sounds obvious but we make sure the numbers are tested and we are all working from the right base line. This detailed analysis enables us to make sure we deliver the right communication services and targeting for our clients on a monthly basis. We often deploy tracking codes to our campaigns both for online and offline communications. Our process is based on our desire to deliver exceptional results for our clients based on a strong performance culture in our agency.