Digital Marketing | What does this mean these days

Time for some clarity here as Digital PR and Digital marketing are hot topics in the marketing industry. So what is digital marketing?

We see this as marketing your business on either your site or on other relevant online marketing publications that your target audience will visit. We often as an agency think about the first things that a person thinks when they want something or maybe what they want to understand. By understanding your audience you can start putting your online marketing campaigns into the right online publications. The more they are visited the more likely they will click on the link to your site, this is create for your business as you are getting new visitors. Google will also like this as rate your website higher on the search engines and be good for your natural and organic search ratings. This is often called SEO, search engine optimisation, quite simply getting your business higher in online search scores, the likes of Google which accounts for 92% of search traffic and Bing 6% and Yahoo at 2%

Digital PR is now very similar to digital marketing but has a more editorial and opinion based content and is often placed in publications that will help build your businesses credibility and services. This certainly has tremendous value as it much more about intelligent thinking on your marketing and how your business can make a difference. We often through interesting insight can secure coverage for our clients in the publications that can help our customers reach new people in new formats.