We start every client project by immersing ourselves in your business, getting to know your organisation, objectives, products/services, market, and the challenges and opportunities you face inside out. To do this we use a variety of research methods, most commonly combining a range of them, for example, field based research, desk-based research and studying marketing trends and analytics.

We have a strong market research process that is the foundation of our we approach delivering the right marketing services for our clients. We want to have absolute confidence that the strategy we are deploying is the right ROI for our clients. We have a proven track record in testing our concepts before we engagement in wider initiatives to ensure that budgets aren’t wasted and time is not lost on campaigns that are not relevant.

Once we have provided our core strategy for our clients we then provide detailed proposals on how we deliver the right digital and print services along with integrated planning and media to get the right results.

Once we have completed our strategy plans we constantly make sure they are optimised by checking the analytics and importantly talking to the customers in the ground. Our measurement of performance is a constant part of our on going strategy refresh programme that we work closely with our clients on. Often our clients are fully focused on delivering campaigns and we can act as a strategy consultancy to make sure that this effort is being directed in the right way.