Nowadays SEO or, more accurately, digital marketing takes a multi-‐ faceted approach when it comes to promoting your business on the web. This discipline focuses on building high quality content, to meet the searchers intent, on optimising the user experience, to aid visitors and increase conversions, and on promoting your brand amongst well know media outlets.
Which brings us to the why. The short answer: Digital marketing in an investment with a high return. Increasing the visibility of your website within search results for topics pertinent to your target audience is one of the most cost effective ways to bring new customers to your business.
Our What to Expect from SEO Guide