December 2016

Inspiring Christmas Marketing Quotations

By |2016-12-19T21:49:40+00:00December 19th, 2016|Knowledge Hub Update|

Mark Mullen, chief executive and co-founder, Atom Bank – "The truth will always out" "You have to be honest about what you're doing. If you're trying to sell something, don't pretend you're just 'having a conversation' – people will smell a rat. Great marketing is built on truth, and the truth will always out. Society [...]

September 2016

Why You Need Internal Communications to Boost Your Brand

By |2016-10-18T16:29:45+01:00September 19th, 2016|Knowledge Hub Update|

Whole Foods employees wear T-shirts with the wording “Our team members are the secret ingredient”. Richard Branson maintains that “Fun is at the core of the way I like to do business, and it has been key to everything I’ve done from the outset”. How much time do we devote to analysing our customers’ behaviour [...]

How to Achieve Clarity in Your 2017 Communications Plan

By |2016-10-18T16:29:46+01:00September 12th, 2016|Knowledge Hub Update|

We all feel the burden of clutter, yet research consistently shows that all marketers intend to increase their investment in content generation for 2017. Clarity of vision is key in this saturated market and with so much new information to digest, customers will seek out brands that offer a seamless experience at every touch point. [...]

August 2016

How to Boost Your Brand Equity with Branded Merchandise

By |2016-10-18T16:29:50+01:00August 30th, 2016|Knowledge Hub Update|

How to Boost Your Brand Equity with Branded Merchandise I have experienced first hand the buzz that erupts on a trading floor when traders spot an armful of umbrellas. Branded, bright orange, and well designed. I have also been the recipient of dozens of tacky gadgets on the other end of the design spectrum. No [...]

Reaping the Benefits of Marketing and Sales Alignment

By |2016-10-18T16:29:51+01:00August 15th, 2016|Knowledge Hub Update|

Once upon a time, marketing was considered the department for “party people”, flamboyant advertisements and a source of umbrellas on a rainy day. Across the hall, sales could be heard vigorously defending their product down the line to an ill-informed customer. Meetings between the two departments were hostile, critical and achieved little. Sound familiar? Hopefully [...]

July 2016

Why is Brand Equity so important?

By |2016-10-18T16:29:52+01:00July 20th, 2016|Knowledge Hub Update|

As a marketing agency we work with many different businesses on a day to day basis and you see at first hand the importance of brand equity in growing a winning business. So what is brand equity? Well, the first part is straightforward, 'brand' means your business or product in your customers mind, what do [...]

May 2016

The Power of Branded Merchandising | Win your clients hearts and minds

By |2016-10-18T16:29:58+01:00May 22nd, 2016|Knowledge Hub Update|

As a marketing agency we are regularly challenged on how we can engage our clients brands into their customers hearts and minds. We normally start our process with a deep analysis of the marketplace through researching who these people are and what they like and the best ways to communicate with them. Often, digital strategies [...]

April 2016

Strategy and Innovation | Why innovation is important in marketing?

By |2016-10-18T16:29:58+01:00April 25th, 2016|Knowledge Hub Update|

The content of marketing is continuously changing and the power of big brands is the driving force behind this. The marketing campaign of any product or service requires a fresh and innovative development to allow a firm to differentiate itself from competitors and any previous campaign it may have launched. One aspect fundamental to any [...]

March 2016

What are the Key Attributes of a Great Businessperson?

By |2016-10-18T16:29:59+01:00March 16th, 2016|Company News, Knowledge Hub Update|

As a market agency based in the heart of Central London we have the pleasure of working with some of the brightest and hard working entrepreneurs and business people across the United Kingdom. London is such a UK and international business hub with entrepreneurs and business people descending on the capital to drive their businesses [...]

Our 5 Key Reasons to develop an Effective Marketing Campaign

By |2016-10-18T16:30:02+01:00March 14th, 2016|Knowledge Hub Update|

The main aim of a marketing campaign is to help a business flourish and develop as a brand; a marketing campaign therefore must use various marketing channels including TV, radio, print, digital and social media to communicate its brand and concept to its consumer/target market. As a marketing agency, we will help your business create [...]

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