What does integrated marketing mean and what can print and outdoor advertising do for your marketing?

What does integrated marketing mean and why is it important?

Marketing now needs to be very clear and concise as there are so many businesses that put out messaging about their propositions. So what does integrated mean? Well, quite simply, it means that all marketing services such as online marketing, online advertising, PR, print and outdoor advertising and events all have a consistent theme and ethos behind their delivery. As a marketing agency, we often create a campaign concept that captures the brand values and business objectives and then make sure it is delivered consistently across all marketing activities. From a social media to TV it all has to create a story and theme that your target audience can identify and find engaging.

Why this is so important is that if things aren’t consistent then the message can become diluted and mixed messages can create confusion about your brand and business offering. Nowadays, marketing is about less jargon and more simplicity and consistency in an ever greater global digital marketplace.

What can print and outdoor advertising do for your marketing?

There is no doubt that digital advertising and online marketing is growing rapidly around the world with emerging economies rapidly developing their mobile and broadband networks. However, print and outdoor advertising still provide marketeers with a great way of communicating their brand values and marketing messages to people around the world. As our marketing agency is based in central London we see the immense value of outdoor advertising capturing commuters on public transport and reaching millions of people very quickly. Whilst these campaigns are not as easily tracked they reinforce and create interest in integrated campaigns and position brands in people’s minds. As part of a marketing strategy, outdoor advertising can pull people to download new digital services such as mobile apps to use new services.

Print is also a useful way to communicate your brand in a clever way. With creatively designed posters, flyers and packaging you can differentiate your business. Print costs are also very low to create flyers, posters and business cards so through distributing these to your target audience you can create interest in your business, promotions, branding and call to action to generate new sales. With the ability to get high quality imagery either from photographers or from online imagery libraries it is simple to create eye-catching print marketing.

We also recommend partnering with other businesses to provide new channels to help in the distribution of your print materials.