Why is Brand Equity so important?

By |2016-10-18T16:29:34+01:00September 25th, 2016|Knowledge|

As a marketing agency we work with many different businesses on a day to day basis and you see at first hand the importance of brand equity in growing a winning business. So what is brand equity? Well, the first part is straightforward, 'brand' means your business or product in your customers mind, what do [...]