Why interns and apprentices are key to a healthy business
Our marketing agency believes strongly in an active internship and apprenticeship program. We started our paid internship program in June 2015 and believe this can offer businesses a wide range of advantages to help keep businesses healthy. The new generation of university and school leavers are now realising the immense opportunities and importance of taking advantage of opportunities in the increasing competitive job market.
With higher education costs the new generation of apprentices and graduates are very determined to maximise on chances to learn and experience working within businesses. This increased motivation to perform and learn; in an ever more competitive workplace means that interns are now remarkably valuable asset to keeping your business healthy long term.
It has been refreshing to hear some of our larger clients also realising this and actively marketing themselves into these school and university leavers. From our experiences offering internships we have detailed the key advantages of offering time and training to these exciting new talents.
Here are our six key advantages of hiring interns and offering placements throughout the year:
Refreshing insight into the latest university theories and teachings in your sector.
It is remarkable how high the standard has become in many of the marketing disciplines and we believe refreshed thinking and insight can help established businesses rethink their understanding of certain marketing theories and strategies. We suggest you look for interns with university subjects relative to your businesses marketplace.
New energy into your office.
We have found that the drive and desire to learn is infectious and this will help you get more from your existing people. Admittedly, some time will be lost due to training but we have always found that teaching can remind you of great ideas and give more back to you in many more ways. It can also serve to motivate existing staff to give more, set objectives and set the right examples in the office.
Gives your company a fresh view to your clients.
If you take an intern or an apprentice to a client meeting this can help in showing that you believe in a succession plan for your accounts and show that you believe in people development. As a marketing agency we want to create a career development roadmap for our people and this sends the right messages inside and outside of your business.
Management of your workloads.
By bringing in extra resource this can importantly mean you can focus on revenue generation work.
The school and university leavers are now extremely digitally savvy and you can test advertising concepts or new business concepts with them and test reactions. We have saved money through this and also found new ways of engaging audiences by having young people within our workforce. With social media playing a much more active role in modern day business these new young people provide the perfect internal resource to help your business connect in the right way and on the right channel.
Wider exposure to new audiences.
Our interns have also promoted our business to their families, remember they have parents and if you are seen to help their children this can mean they might help your business.
There are so many reasons why this is such a great thing to do, so lets not use the reasons that time to train people is an issue and offer an intern or an apprentice an opportunity that they will remember for ever.
We believe it will be the best decision you make in 2016 and whole heartily support the British governments desire to create more apprenticeship schemes.
