A career in Marketing | Our view
Marketing provides a very exciting career for people of all ages. With so many institutions offering high quality training in many aspects of marketing we thorough recommend the industry for an interesting and fulfilling career.
The Chartered Institution of Marketing (CIM) provides an industry qualification and many of the colleges and universities offer business degrees containing marketing modules.
Marketing offers the opportunity to learn about many different industries and how to properly segment, target and execute creative marketing campaigns. With the industry moving at a rapid pace with the emergence of the internet and new digital marketing opportunities, its gives marketeers the ability to track the performance of marketing campaigns. This great for the industry as high flying marketeers can now clearly show the fruits of there strategies and advertising campaigns. This means reward and promotion are much more a part of high performance marketing culture.
With mobile technology improving data speeds from the likes of O2, BT/EE and Vodafone, marketeers now have the ability to coordinate campaigns across large teams in a very dynamic way. This provides jobs in the marketing industry with an exciting buzz as collaboration can mean that creativity and execution can be achieved in a phenomenal way.
Along with an interesting, varied day to day work life, marketing provides people the opportunity to travel and meet clients. This is truly fascinating and with many roles within marketing offer international travel, we believe this is one of the most exciting industries in the world.
As a creative marketing agency focused on high quality marketing look at inspirational business leaders such as the late Steve Jobs, the former CEO and inspirational marketeer of Apple. He as much as being dedicated to the operational excellence and industry leading products that changed the way people work, always realized that to create a great brand that he needed great marketing. Marketing was always part of Apples business strategy. So more than ever in the modern business world, business leaders have ring fenced their marketing budgets to make sure they create brands that are constantly refreshed and reinforced.
If you like challenges, learning new things and understanding new markets we thoroughly recommend an exciting career in marketing. We would also like to mention that many of the worlds greatest CEO’s were often the Directors of Marketing, shaping a brand and then going on to lead them and drive their messaging to company employees and customers alike.
Marketing is essentially the heartbeat of any great company.
A career in Sales | Our view
If marketing is the heartbeat of a company then sales provides the blood to keep the heart pumping. Sales is absolutely critical to every business and great sales people are always very valuable people in every business. A career in sales much like marketing has been dramatically improved through new collaboration technology and faster mobile services so remote working can be done from anywhere.
Sales is one of the most rewarding jobs in the world, with many companies offering bonuses and commission for hitting and over achieving targets means that sales people can earn more for their extra efforts to close business. What an opportunity…Sales people also get the opportunity to learn about businesses in a very personal way as they often get to meet business owners and senior management. This is a great way of learning new skills and realising what businesses need to do to be successful.
Sales people are often provided with company cars, laptops, travel expenses, home working set up and all the tools needed to win new business. If you have an interest in business and or studied business or marketing at university it will provide a very real insight into the business world. So many of the greatest sales people in the world have not always come from university but have the passion and desire to succeed. Sales is without doubt a fantastic way to meet new people and travel the world.
We thorough recommend a career in sales and always as a leading marketing agency recognise the value of great sales people.
Again, many CEO’s and business leaders have come from sales backgrounds as this is the frontline of any business. If you can make sure your sales team are motivated and informed/rewarded your business will thrive.
