What is Cognitive Dissonance? Why understanding buyer behaviour is key to effective marketing campaigns
All the great brands of our generation motivate us to buy their products through appealing to our inner thoughts and sometimes they challenge our ideas and core beliefs. The process of understanding buyers purchasing mindset and beliefs is fundamental to creating high effective marketing campaigns. This article helps understand the internal conflicts that buyers consider and how we spend time as a marketing agency to consider these in our campaign development.
Often customers experience a level of psychological tension between two conflicting ideas, referred to as cognitive dissonance. We use the idea of cognitive dissonance to inform consumers of your product/service in a creative way, whilst acting as a motivator to provoke a purchase. For any business or brand it is critical to recognise this idea and build upon it to develop effective marketing campaigns.
Understanding the buyer behaviour of your customers is so important and a core principle of our marketing agency. Customers will assess their purchasing decisions on the basis of the achievement of their goals, to achieve the goals customers will imagine themselves with the product before purchasing; when the original goal is not achieved a level of dissatisfaction occurs and cognitive dissonance arises. Great brands and businesses are built on making sure the brand promise fulfills these goals and doesn’t create these ideological conflicts.
Our aim as a leading marketing agency is to deliver marketing campaigns for our clients that drive new sales and in particular reduce post-purchase dissonance which is vital in reducing the opportunity for post-purchase disappointment.
Through assistance with various aspects, including marketing research and campaign development our marketing agency provides accurate information ensuring that the consumer perceptions and expectations conform to later use of the product/service.
To begin an insightful journey into understanding the goals and beliefs of your target audiences and how we can develop effective marketing campaigns that fulfill these goals and connect with the emotions of your customers, call the deVilliers Communications team.
www.devillierscommunications.com
