Why interns and apprentices are key to a healthy business Our marketing agency believes strongly in an active internship and apprenticeship program. We started our paid internship program in June 2015 and believe this can offer businesses a wide range of advantages to help keep businesses healthy. The new generation of university and school leavers [...]
10 Key Strategies for Successful Business Development At deVilliers Communications we are passionate about driving new business for our clients. Our team has over thirty years of business development experience, built up from working at companies such as Orange, BT, Sky Sports and many more. As a team we have created our Top 10 business [...]
A career in Marketing | Our view Marketing provides a very exciting career for people of all ages. With so many institutions offering high quality training in many aspects of marketing we thorough recommend the industry for an interesting and fulfilling career. The Chartered Institution of Marketing (CIM) provides an industry qualification and many of [...]
What does integrated marketing mean and what can print and outdoor advertising do for your marketing? What does integrated marketing mean and why is it important? Marketing now needs to be very clear and concise as there are so many businesses that put out messaging about their propositions. So what does integrated mean? Well, quite [...]
Making sense of social media and online marketing opportunities The online marketing world is dramatically developing with the onset on many more social media platforms to share information around the world. Essentially, these are login based online networks of people who can connect to each other and share information, video and photos. As users are [...]
Digital Marketing | What does this mean these days Time for some clarity here as Digital PR and Digital marketing are hot topics in the marketing industry. So what is digital marketing? We see this as marketing your business on either your site or on other relevant online marketing publications that your target audience will [...]
Why You Need Internal Communications to Boost Your Brand Whole Foods employees wear T-shirts with the wording “Our team members are the secret ingredient”. Richard Branson maintains that “Fun is at the core of the way I like to do business, and it has been key to everything I’ve done from the outset”. How much [...]
Why our Marketing Agency is a Partner to your business 4 Reasons why our Marketing Agency is a Partner rather than a Supplier Teamwork A strong culture of collaboration combined with a professional yet friendly manner, are what sets deVilliers Communications apart from the competition. As a leading marketing agency, we produce highly relevant marketing [...]
What is Cognitive Dissonance? Why understanding buyer behaviour is key to effective marketing campaigns All the great brands of our generation motivate us to buy their products through appealing to our inner thoughts and sometimes they challenge our ideas and core beliefs. The process of understanding buyers purchasing mindset and beliefs is fundamental to creating [...]
How to segment a market | target audience understanding Understanding your market is absolutely fundamental to successful marketing campaigns. The more you understand the your audience the more tailored you can be in creating your unique offering. We recommend this three core marketing principles in building your understanding of the target market. Describing Describe exactly [...]
