With digital transformation now at the top of many boardroom agendas we wanted to evidence how integrated marketing can deliver in this increasingly connected world. With many of our core services now provided over the internet, such as banking, we wanted to demonstrate why our marketing approach delivers in the connected world. Customers are now [...]
Much like the ebb and flow of a churning ocean, the evolving nature of social media presents challenges to businesses that are used to a more static landscape. Many misconceptions and challenges come into play in this disruptive space as companies grapple with how to incorporate social into their marketing mix in an intelligent and [...]
As a marketing agency we work with many different businesses on a day to day basis and you see at first hand the importance of brand equity in growing a winning business. So what is brand equity? Well, the first part is straightforward, 'brand' means your business or product in your customers mind, what do [...]
As a marketing agency we are working with businesses from Start ups to blue chip FTSE 100 companies. The digital generation is certainly here to stay but we wanted to remind our clients that social media falls into a much wider marketing strategy to grow brands and ultimately drive sales. So firstly, you do need [...]
Creating and building marketing concepts often takes more time than first anticipated. As a marketing agency dedicated to delivering high quality campaigns we wanted to put together an article that brings to life the importance of dedicated some planning time to scheduling your marketing activities for the year ahead. With the financial year end coming [...]
The main aim of a marketing campaign is to help a business flourish and develop as a brand; a marketing campaign therefore must use various marketing channels including TV, radio, print, digital and social media to communicate its brand and concept to its consumer/target market. As a marketing agency, we will help your business create [...]
I have experienced first hand the buzz that erupts on a trading floor when traders spot an armful of umbrellas. Branded, bright orange, and well designed. I have also been the recipient of dozens of tacky gadgets on the other end of the design spectrum. No matter how hard I try to find a home [...]
We all feel the burden of clutter, yet research consistently shows that all marketers intend to increase their investment in content generation for 2017. Clarity of vision is key in this saturated market and with so much new information to digest, customers will seek out brands that offer a seamless experience at every touch point. [...]
Websites and how to make sure they perform How do you know if your website is mobile friendly? The easiest way is to get a mobile or iPad and visit your website, if it is doesn’t fit to your screen neatly with all the text within the screen, your site is not optimised for mobile [...]
Our Insights We have created a knowledge hub to provide useful information on the marketing and sales industries to help give people and brands valuable information on reaching their goals. Marketing and sales are key to the long term health of any business, with so many new marketing techniques becoming available we wanted to share [...]
