When did you last revamp your brand and proposition?

It has been a very interesting week with the Independent newspaper announcing that it was ending the production of its newspapers in print. The UK media marketplace has now changed significantly with increasing numbers of people reading their news online.

The other main challenge to the print editions is that social media news services on the likes of Facebook are producing real-time news. By the time the printers have printed the stories and put them into distribution they are sadly largely old news. As a marketing agency focused on selecting the right communication delivery, we still believe print has an important place for insightful editorial, but the trends on live news are changing the industry forever.

This made us all think how important it is to refresh your brand and proposition on a regular basis. Doing this is key to your long-term business success, even if you operate in established markets such as the UK media market. We wanted to share our insight into why it is so important in the new digital generation to refresh your brand and ensure that it reflects your business clearly to your target audience.

All the great businesses of our generation such as Dyson, Apple and Facebook are constantly refining their brand and proposition to make sure they are relevant and enjoyable to use. This process requires continued reinvestment in refreshing the brand look, feel and its propositions to make sure services fit with new emerging trends and audiences.

As a marketing agency working with all our clients on a monthly basis, we believe that all businesses now need to make sure that they are constantly evaluating their relevance in the marketplace and how they need to position themselves. With the global nature of the new digital generation and with so many new entrants entering and changing the markets behaviour more than ever does a constant reinvestment in your brand and marketing become key to long term growth.

We believe that marketing is becoming a crucial factor in business performance. No longer can you complete a brand revamp and leave it for a few years. We see marketing as a constant workflow that needs to be on every management agenda.

Our 10 key reasons to make marketing and how your brand and proposition part of the your business decision-making DNA.

  1. Customer behavior is changing at a rapid rate. 
  2. Are you brand and proposition moving at the same speed, your proposition may have moved but has your brand and vice versa?
  3. When was the last time you surveyed your customer experience.
  4. Do you know the next trend, are you allocating time and working with a marketing agency to define what is next for your marketing strategy.
  5. Stay relevant, easy to keep customers rather than costly acquisition of new clients.
  6. More revenue from your existing clients by improving customer experience.
  7. Long term customers.
  8. A brand that grows.
  9. Employees also re-energise behind the new relevance.
  10. New interest in the brand and new customers.

To discuss how constantly investing in your brand and proposition marketing can optimise your business performance, call the team on 0208 7418766.