Digital Marketing | What does this mean these days Time for some clarity here as Digital PR and Digital marketing are hot topics in the marketing industry. So what is digital marketing? We see this as marketing your business on either your site or on other relevant online marketing publications that your target audience will [...]
Why You Need Internal Communications to Boost Your Brand Whole Foods employees wear T-shirts with the wording “Our team members are the secret ingredient”. Richard Branson maintains that “Fun is at the core of the way I like to do business, and it has been key to everything I’ve done from the outset”. How much [...]
Why our Marketing Agency is a Partner to your business 4 Reasons why our Marketing Agency is a Partner rather than a Supplier Teamwork A strong culture of collaboration combined with a professional yet friendly manner, are what sets deVilliers Communications apart from the competition. As a leading marketing agency, we produce highly relevant marketing [...]
What is Cognitive Dissonance? Why understanding buyer behaviour is key to effective marketing campaigns All the great brands of our generation motivate us to buy their products through appealing to our inner thoughts and sometimes they challenge our ideas and core beliefs. The process of understanding buyers purchasing mindset and beliefs is fundamental to creating [...]
How to segment a market | target audience understanding Understanding your market is absolutely fundamental to successful marketing campaigns. The more you understand the your audience the more tailored you can be in creating your unique offering. We recommend this three core marketing principles in building your understanding of the target market. Describing Describe exactly [...]
Reaping the Benefits of Marketing and Sales Alignment Once upon a time, marketing was considered the department for “party people”, flamboyant advertisements and a source of umbrellas on a rainy day. Across the hall, sales could be heard vigorously defending their product down the line to an ill-informed customer. Meetings between the two departments were [...]
As a marketing agency we have several clients on PR and wider advertising agreements. On a weekly basis we secure media and editorial coverage for our clients. TV is still a key channel to reach a much wider audience, even with video channels such as YouTube and Vine becoming ever more popular to the younger [...]
What makes a great corporate video? As a marketing agency we are producing several videos for our clients to bring their brands to life. Video is predicted to become the key marketing medium in the next few years and we wanted to share a few our top tips for creating great video. With Youtube and [...]
When did you last revamp your brand and proposition? It has been a very interesting week with the Independent newspaper announcing that it was ending the production of its newspapers in print. The UK media marketplace has now changed significantly with increasing numbers of people reading their news online. The other main challenge to the [...]
Ok, you have set your company up at Companies House and have purchased your domain name to begin your businesses journey so we thought we would provide our Top 10 marketing tips to get your business off to a flying start. Our Top 10 Marketing Tips 1. Create a website that clearly defines your offering [...]
