As a marketing agency we have several clients on PR and wider advertising agreements. On a weekly basis we secure media and editorial coverage for our clients. TV is still a key channel to reach a much wider audience, even with video channels such as YouTube and Vine becoming ever more popular to the younger generations, however TV continues to offer huge viewing figures and national coverage.
One of the factors that often causes our clients concern about TV advertisements is the high costs of exposure. By working with us we can shed new light into this market to help our clients really take their businesses and brands to the next level. Through our partners in this space we can structure ways for our clients to share revenues with TV providers in return for media space. This is a win/win situation as our clients receive greater national coverage and TV channels can secure extra revenue from sales secured through specific campaigns. This can mean that your brand can reach huge audiences and build marketshare at a much faster rate.
TV is still a very powerful medium with the production of the right campaign/advertisement, clearly a premium is charged for peak periods but with so many channels now producing very targeted programming they present some very tactical opportunities for our clients to reach new target audiences. Through our creative production team we can help in securing tailored campaigns and concepts to target these niche audiences and programs. TV viewing figures in the UK are still impressive with the recent Brit Awards in 2016 generating a TV audience of nearly 6 million which sparked a Twitter storm during performances by stars including Adele and Rihanna, and a tribute to the late David Bowie.
This TV coverage for the Brits represented 27.5% of all the TV viewing between 8pm and 10.20pm, so brand’s looking for mass national reach could achieve this during this time slot. Combined with a major promotion of the event by Twitter helped contribute to 7.5 million tweets about the show. Adele’s acceptance of the global success award caused the peak rate of tweets, at 55,000 per minute at 9.25pm. This combined TV and social media provides a huge platform for reaching millions of potential new clients for your business.
To discuss how TV and other media platforms such as video and social media can grow your brand visit us at www.devillierscommunications.com to set up a media strategy meeting.
